PPC & Online Advertising Overview

Online advertising refers to pay-per-click (PPC) ads and display ads. The goals of online advertising vary, but often include some combination of increased conversions, improved brand visibility, and increased non-organic website traffic. We offer comprehensive online advertising services to make your online advertising campaign successful: PPC management, ad copywriting, landing page development and optimization, display ad design, and campaign analysis.

Enhanced Path PPC & Online Advertising services include:

Analysis & Strategy

  • Campaign Settings Analysis
  • Campaign History/Performance/Budget Analysis
  • Existing Account Keyword Analysis
  • Ad Group Structure Analysis
  • Ad Copy/Quality Analysis
  • Conversion Tracking Analysis
  • Landing Page Analysis
  • Competitive Analysis
  • Preliminary Keyword Research
  • Customized Pay Per Click Strategy

Setup & Development

  • Set-up/Revision of Campaign & Optimized Campaign Settings
  • Set-up/Revision of Campaign Keywords & Negative Keywords
  • Set-up/Revision of Campaign Geo-Targeting
  • Set-up/Revision of Ad Group Structure
  • Set-up/Revision of Ads
  • Set-up/Revision of Landing Pages
  • Set-up/Revision of Bid Management Rules
  • Set-up/Revision of Ad Scheduling
  • Ad Copy Development
  • Landing Page Copy Development


  • Bidding Review & Optimization
  • Keyword Match Type Assessments
  • Keyword List Expansion and Reduction
  • Negative Keyword List Expansion and Reduction
  • Ad Copy A/B Testing & Optimization
  • Landing Page Copy A/B Testing & Optimization
  • Competition Monitoring


  • Discovery
  • Analytics & PPC Conversion Tracking
  • Analytics PPC Dashboard Setup
  • Analytics Insights Report
  • Monthly Campaign Review Call

We understand that every business is unique and has equally unique requirements, so rest assured that our services are fully customizable to fit your business. If you would like to discuss how our PPC & Online Advertising services can enhance your marketing campaign, please feel free to contact us today.