Content Marketing Overview

Content marketing is an exciting tool for modern businesses. The concept is simple and effective: build authority and brand loyalty by delivering genuine, interesting, and relevant content to your audience. Our comprehensive content marketing services help you deliver valuable, informative, appealing content to your audience.

Enhanced Path Content Marketing services include:

Content Strategy Development

  • Content Audit
  • Research and Develop Audience Personas
  • Strategic Content Plan

Content Management

  • Monthly Content Editorial Calendar
  • Monthly Content Map

Content Creation

  • Interview Your Subject Area Experts and/or Customers
  • Basic SEO Keyword Research for Content
  • Copywrite Minor Content Pieces Each Month
  • Copywrite & Design Major Content Pieces
  • Copywrite & Design Re-purposed Content
  • Copywrite Digital Press Releases

Content Distribution

  • Posting of Minor Content Pieces To Your Website
  • Create On-Site Landing Pages For Major Content
  • Posting of Major Content to Third Party Websites

Content Promotion

  • Content Outreach/Placement Opportunity Analysis
  • Creation of a HARO profile

Analytics & Measurement

  • Discovery
  • Analytics & Webmaster Tools
  • Monthly Content Marketing Campaign Analysis Report
  • Competitive Analysis/Competitive Intelligence
  • Monthly Campaign Review Call

We understand that every business is unique and has equally unique requirements, so rest assured that our services are fully customizable to fit your business. If you would like to discuss how our Content Marketing services can enhance your marketing campaign, please feel free to contact us today.