Brian Foy - Founder and Lead Strategist - Enhanced Path Marketing

Small Business Solutions Now

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Our Small Business Solutions Now Service

Small Business Solutions Now gets you answers to your critical business questions quickly. Fast, expert advice direct from our experienced team in 24 hours or less. This type of consulting is great for answering specific questions such as:

  • What changes could I make to my product pages to encourage more sales?
  • How can I get more online reviews, and avoid them being filtered?
  • What are some ways that I can turn my leads into customers and clients?

No long-term commitments or contracts.
Just an hourly investment of $200/hr (minimum 30 minutes).

Looking for more long-term strategy, planning, and implementation?
See our Small Business Growth Consulting.

Internet Marketing Coaching and Consulting

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What is our Internet Marketing Coaching and Consulting Program?

Our Coaching and Consulting Program is a unique approach to internet marketing success for the small business. It’s individualized for your specific business goals and aspirations. It’s simple: we provide you with smart, insightful coaching. You stay in complete control of your marketing while getting the benefits of our professional insight, recommendations, and strategies. We also help you through the technical elements of your marketing during the consulting & production phase. We can perform work that you otherwise wouldn’t be able to accomplish independently. Then, at the end of the month is your follow up session, where we review your progress and any questions you might have about the month’s internet marketing agenda and tasks.

With our Internet Marketing Coaching and Consulting Program We help you to…

  • Identify and clarify your marketing goals
  • Establish sensible marketing milestones
  • Develop a strong inbound marketing plan
  • Discover which online marketing channels resonate best with your audience
  • Pinpoint strategies for connecting with your audience
  • Optimize your web presence to appeal to your audience
  • Perform important ROI analysis on your existing marketing efforts
  • Implement effective review strategies
  • and more…

internet marketing coaching

How does it work?

Coaching Session

The coaching session takes place via phone or web meeting (such as Skype or Google Hangout). This is where we look at where you are, where you’ve been, and where you want go. This conversation will establish your marketing agenda for the month, or continue topics from a previous month. We provide you with a summary email that reviews the topics discussed and outlines related action items.

Consulting & Production

During the consulting & production phase, we address the hands-on marketing tasks you need our help with. This may involve work like making changes to your website, social media profiles, or preparing meaningful and actionable reports.

Follow Up Call

During the follow up call, we discuss the success of the month’s agenda and tasks. You have the opportunity to ask any additional questions you may have.

Examples of Coaching and Consulting In Action

Marketing Conversion Analysis

One small business group needed to make sure they were using their marketing efforts efficiently. We helped them to understand how to better use their Google Analytics data to determine which channels were performing well for them and which weren’t. In the process we helped them set up new goal and event tracking, and created custom dashboards so they could jump in and see “at a glance” how different channels were performing month to month. During the follow up call we discussed modifications they could make to better align their marketing efforts with the new insights being gained though analytics.

Lead Generation Website Integration

We had a client with a fantastic website, but it lacked any call-to-action or lead generation. We helped him to conceptualize and develop a key lead generation form with “instant quote” capabilities. During the follow up call, we recommended customer relationship management (CRM) solutions to make the most of the new leads he was now getting through his website.

Mailing List Setup and Optimization

One client wanted to grow their email list. We discussed their current approach to encouraging sign ups to their newsletter, and discovered the sign up form could be readdressed in order to increase visibility, and sign ups. We designed and optimized a new, appealing sign up form to attract new sign ups, and integrated it seamlessly into their existing website design. During a later follow up session, we helped them review the before-and-after to determine the success of the new form.

New Product Research

Another client wanted to branch their products out in a new direction. We performed keyword research to determine the popularity of their new product, and also the level of competition she could expect. We developed recommendations for her, allowing her to launch her new product in an informed, smart way. During a later follow up session, we were able to help her understand the performance of the new product launch, and suggest additional strategies for competing in this new market.

Google+ Local

We discovered that a client was missing opportunities to acquire new prospects through their Google+ Local Profile. We discussed how to claim the profile, and the important optimizations that would lead to a more predominant listing. We performed category research to identify the best categories for their business, added their photos and videos, and optimized the copy in the businesses description. During a follow up call, we helped the client understand how many leads were generated from their now optimized Google+ profile.

What does it cost?

We offer two levels of our Coaching and Consulting  program. The Basic level is great for a small business owner that wants to get moving in the right direction. The Advanced level is perfect for an established business that’s looking for a more comprehensive approach to their internet marketing.

Basic Coaching and Consulting

Advanced Coaching and Consulting

Included Each Month in our Basic Internet Marketing Coaching and Consulting Program:

  • 1 Hour of Coaching
  • 1 Hour of Consulting
  • ½ Hour Follow Up Call

Cost: $250 $200 per month
Additional coaching/consulting hours are
available each month at a discounted hourly
rate of just $75/h.

 

Included Each Month in our Advanced Internet Marketing Coaching and Consulting Program:

  • 3 Hours of Coaching
  • 2 Hours of Consulting
  • 4, ½ Hour Follow Up Calls

Cost: $650 per month
Additional coaching/consulting hours are
available each month at a discounted hourly
rate of just $75/h.

 

Who is Enhanced Path Marketing?

Enhanced Path Marketing is a full-service internet marketing company. We focus on smart, ethical, and modern marketing strategies to make sure our clients get the most value out of their marketing campaigns. In business since 1996, we are well-established, experienced, and professional. Over the past 17 years, we’ve helped hundreds of clients grow their businesses through online marketing. We are dedicated to the success of our clients, because the truth is: Your success is our success.

What Our Clients Have To Say…

“Enhanced Path is a gem of a company. The people are so intuitive, they actually know what you need before you do! So easy to communicate with, so fast to implement and try out new ideas, and always with a creativity, attention to detail and technical expertise that is truly priceless. The results have far exceeded my highest expectations. Dear LIl’ Devas has experienced tremendous success since Tiffany and Brian came on board in 2010. Thanks again you two!!”

Rosie Connor – dearlildevas.com

“Having been a web business owner since 2004, we have worked with our fair share of web commerce providers. What sets Enhanced Path apart is that they are a one stop shop when it comes to all things e-commerce. From graphics, to site analysis, to analytics, to optimization, to design, etc… There has not been any task that we have set forth to Enhanced Path that they haven’t been able to complete and to complete above and beyond the call of duty.”

Gabriella Morrison – strawbale.com

“I have been a client of Enhanced Path for several years and would never go anywhere else – I always feel well taken care of and when I recently updated my website to a new design I got several comments from clients on how easy it was to navigate and find the information they sought.”

Anette Norgaard – missnorgaard.com

“We have been working with Enhanced Path for three years.  We are continually impressed with their knowledge and expertise in all things web and design as well as with their hard work and availability. There have been many times where I have made a request around closing time and have come in the following morning so see that it had been taken care of overnight. This is magic for a small business owner like myself.”

Wendy Collett – drybabe.com

Creative Design & Development

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Creative Design & Development Overview

Creative design and development includes: web design, coding/programming, graphic design, branding, usability, conversion rate optimization (CRO), and more. These creative areas are critical to your business because they affect the manner in which your audience interacts with you — everything from how trustworthy your business, to how easy it is to make a purchase with you. Our approach to design and development is simple: let the goals lead the project.

Enhanced Path Creative Design & Development services include:

Creative Design & Development

  • Graphic Design
  • Logo & Brand Packages
  • Website Design
  • Social Media Branding
  • Infographic Design
  • Email Marketing Templates
  • Photo Retouching/Web Optimization
  • Conversion Rate Optimization (CRO)
  • Website Usability Enhancements
  • WordPress Customization
  • Cross-Browser Compatibility Fixes
  • Facebook Application Tap Development
  • Web Development/Programming (HTML, PHP, jQuery AJAX)
  • Internet Application Development
  • MySQL Database Design/Maintenance

We understand that every business is unique and has equally unique requirements, so rest assured that our services are fully customizable to fit your business. If you would like to discuss how our Creative Design & Development services can enhance your marketing campaign, please feel free to contact us today.

 

Content Marketing

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Content Marketing Overview

Content marketing is an exciting tool for modern businesses. The concept is simple and effective: build authority and brand loyalty by delivering genuine, interesting, and relevant content to your audience. Our comprehensive content marketing services help you deliver valuable, informative, appealing content to your audience.Watch Full Movie Streaming Online and Download

Enhanced Path Content Marketing services include:

Content Strategy Development

  • Content Audit
  • Research and Develop Audience Personas
  • Strategic Content Plan

Content Management

  • Monthly Content Editorial Calendar
  • Monthly Content Map

Content Creation

  • Interview Your Subject Area Experts and/or Customers
  • Basic SEO Keyword Research for Content
  • Copywrite Minor Content Pieces Each Month
  • Copywrite & Design Major Content Pieces
  • Copywrite & Design Re-purposed Content
  • Copywrite Digital Press Releases

Content Distribution

  • Posting of Minor Content Pieces To Your Website
  • Create On-Site Landing Pages For Major Content
  • Posting of Major Content to Third Party Websites

Content Promotion

  • Content Outreach/Placement Opportunity Analysis
  • Creation of a HARO profile

Analytics & Measurement

  • Discovery
  • Analytics & Webmaster Tools
  • Monthly Content Marketing Campaign Analysis Report
  • Competitive Analysis/Competitive Intelligence
  • Monthly Campaign Review Call

We understand that every business is unique and has equally unique requirements, so rest assured that our services are fully customizable to fit your business. If you would like to discuss how our Content Marketing services can enhance your marketing campaign, please feel free to contact us today.

 

Social Media Marketing

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Social Media Marketing Overview

Social media marketing involves increasing traffic and attention by interacting with your audience and prospects on social networks such as: Facebook, Twitter, Google+, Pinterest, and even niche social networking websites like Ravelry, Fitocracy, and Foodie. Our social media approach focuses on connecting you with your market on social networks genuine to your business. We develop social media strategies and plans that help you foster relationships with your audience, cultivating brand trustworthiness, loyalty, and authority.

Enhanced Path Social Media Marketing services include:

Analysis & Strategy Tasks

  • Discovery
  • Social Media Audit
  • Social Media Competitive Analysis
  • Identification of Social Channels
  • Social Community Research
  • On-Site Social Media Optimization Audit
  • Social Media Strategy Development

Setup & Optimization Tasks

  • Social Profile Acquisition/Data Optimization
  • Social Profile Branding
  • Analytics

Implementation Tasks

  • Social Content Creation/Update Calendar
  • On-Site Social Media Optimization
  • Social Community Building
  • Posting of Social Account Updates
  • Industry Influencer Connection Campaign
  • Social Sweepstakes & Promotions
  • Facebook Application Tab Development

Tracking/Reporting Tasks

  • Reporting
  • Monthly Campaign Review Call

We understand that every business is unique and has equally unique requirements, so rest assured that our services are fully customizable to fit your business. If you would like to discuss how our Social Media Marketing services can enhance your marketing campaign, please feel free to contact us today.

 

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