In the continual (but seemingly perpetual) march toward mobile as the primary means by which people access business information online, an interesting statistic has surfaced. In Yelp’s second quarter earnings statement, they indicate that 59 percent of search queries on the popular local business listing and reviews site are now made by users of mobile devices.
What this tells us is that Yelp is now primarily a site with a mobile audience. If you have a listing in Yelp, and one of those users clicks over to your website, it’s important to consider what will they see when they click. Will you be presenting them with a nice mobile-optimized user experience where they have easy access to primary information, or will it be… something else?
If Yelp is in any way a significant traffic source for you, and your site is not optimized for its mobile audience, it’s time to consider what you want to invest in keeping those mobile users
happy when they decided to check you out.